“Why should anyone hear the gospel twice before everyone has heard it once?” – Oswald J. Smith
The potential audience for Christian radio programming is 99% of the world’s population, assuming good reception, availability of a radio, and a desire to find the programs. (Johnstone and Mandryk 2005, 7)
The 10/40 window is a common term among Christians. It is a rectangular area between 10 and 40 degrees north of the equator. This area spans from North Africa to East Asia. Billions of people live in this particular area, and it is where most of the unreached people groups reside. It also seems that almost every major non-Christian religion is located in the 10/40 Window, including Islam, Buddhism, Animism, Atheism, and Sikhism. But in “light” of that fact, God’s love reaches into the darkest corners of the 10/40 window and all around the world.
What if we could hear God’s heartbeat for the nations?
Did you know?
~The 10/40 Window contains over 70% of the world’s population but only 8% of the world’s missionary efforts (Christian radio can reach these people).
~Most of the people in the 10/40 Window have never met a Christian, seen a Bible, or entered a church (But I am sure most know what a radio is).
~The 10/40 Window is also known as the “resistance belt” and remains the darkest and most inhospitable territory to the cause of Christ and represents the greatest remaining stronghold of Satan (Radio waves are able to cross borders and reach into areas where missionaries are not welcomed).
“…Open my eyes to the things unseen/Break my heart for what breaks Yours/Show me how to love like You have loved me/Everything I am for your kingdom, Lord…” “Hosanna” (Hillsong United)
Time is short and the time is now.